PROP MAIL: Jay Leno Said What?

At the  end of this Email is a quote of the month by Jay  Leno.. If you don’t read anything else,  Please  Read what he  Said.
Very  well stated,  Mr.  Leno. 

The most interesting things to me so far about taking a closer look at the emails that fly around among conservatives, Republicans and their friends and family are two.

First, it is clear that each of these emails has a core error in them; the one thing that makes the email stand out and seem reasonable when it’s really not.

For example, here the core ‘mis-fact’ if you will is that that this article was written by a Washington Post columnist and published in what I suppose is considered a liberal paper. But that ‘mis-fact’ is not true and if removed, makes the rest of the email irrelevant or it should.

Or here, the ‘mis-fact’ that 15% of your salary goes to Social Security, when it’s actually 10%. In the email that 5% along with some other key mathematical errors makes a big difference.

The people at Snopes by the way do a remarkable job of fact checking and researching the emails. And we owe a hat tip to our friend Tom S for passing these onto us.

What I’ve realized, however, is that these core ‘mis-facts’ are the reason people read these, they are the hook that gets people interested. There is also a pattern of it being unexpected people agreeing if you will with the Republican / Conservative view point.

Can you believe The Washington Post printed this? See we are right.

Can you believe a Hollywood Star said this? See we are right.

The second thing that is interesting to consider about these emails is someone, somewhere, takes the time to create a false email and send it out in the rightosphere online. And I wonder about that.

The pattern is too clear, the type size as Tom pointed out to me, is extra large so older people can read. The emails are all about the same length and they follow a pattern.

A prominent ‘mis-fact’ combined with an incredulous, can you believe so and so agrees with us, said this, printed this, and then funny enough, really no ending.

We’ll keep digging on that. But no, Jay Leno didn’t say this.

The  quote of the
month is by Jay  Leno:

“With  hurricanes, tornados, fires out of  control,
mud  slides, flooding, severe thunderstorms
tearing up the country from one end to  another,

and  with the threat of  swine flu
and terrorist attacks.

Are we  sure this is a good time
to take God out of  the Pledge of Allegiance?’

About James Boyce

James Boyce has been at the forefront of the digital revolution since the mid 1990s when he was involved in the start of Slingshot in Dallas, one of the country's leading digital agencies. At Slingshot, James was creative lead on the first html and the first java script banner on the web. Politically, James was Senior Advisor to John Kerry's 2004 Presidential Campaign, was executive director of The Patriot Project in 2006 and in 2008 served as Senior Online Consultant to Bill Richardson's Presidential Campaign. A frequent guest on MSNBC, Fox News and CNN, James is also proud of his associate with The Huffington Post. Email him at if you have comments or thoughts about this site or his posts.
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One Response to PROP MAIL: Jay Leno Said What?

  1. Dale Hippert says:

    Thanks. I just received what I call an ‘ass-on-fire’ email from my winger ‘speed bag’….it’s a light workout……containing the alleged Leno remarks. Nice that your site came up with a copy and paste of the lead in to the email.

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